Dovetail were engaged by South Coast developer Olivander Capital to help develop a property name and project marketing collateral for Mollymook’s first luxury apartment building.
The development of a luxury property brand was crucial to position this landmark building apart from other projects in the area . A unique name, a locally inspired colour palette and perfect photography from local lensman Trenny M all contributed to this successful campaign.
Beyond a brand Dovetail created a registration website, luxury brochure and envelope, oversized site signboard and bus shelter advertising.